so if you are someone who has been shopping for humidifier hes ravenously, as i assume you have been, that is taken into consideration and, you know, in our algorithms, that would be weighed heavily versus the content if you were a users who had been shopping humidifiers less ravenously you would be seen as more valuable on premium sites, potentially, but less valuable on less premium sites. >> ben, we're going to leave it there. we appreciate you getting up early with us and congratulations on being on the cover this week. >> thank you very much. >>> when we come back on "squawk box," the business of wine. we will talk commodities, spending and much more with one of the nation's largest wineries. >>> and then in the next hour, the man who warned us of a looming crisis long before anyone mentioned the fiscal cliff. david walker will join us live at 7:00 eastern. i plugged in snapshot, and 30 days later, i was saving big on car insurance. with snapshot, i knew what i could save before i switched to progressive. the better i drive, the more i save. i wish our company had something this